Virgin Atlantic X Guide Dogs

We brokered a mutually beneficial partnership between two of our clients - Virgin Atlantic and  Guide Dogs - in a bid to make air travel more inclusive. 

Together we launched High Flying Hounds, an industry-first programme that equipped Virgin Atlantic cabin crew with bespoke Guide Dogs training and resources. 

By pairing the airline’s progressive approach with the charity’s broad expertise in supporting people with sight loss we not only created a more inclusive flying experience for passengers with sight loss, but also increased audiences and brand love for both partners. The collaboration elevated Virgin Atlantic as an accessibility leader. And it shone a real spotlight on the life-changing work of Guide Dogs in a different cultural space.