Virgin Atlantic, a brand which prides itself on a progressive approach to diversity and inclusion, wanted to take a leadership position in making travel more accessible to more people.

Whilst Guide Dogs, another long-standing Tin Man client, wanted to showcase its range of services designed to help those with sight loss live the lives they choose. 

It was the perfect pairing. 

Introducing ‘High Flying Hounds’, an industry leading collaboration between Virgin Atlantic (VA) and Guide Dogs, that upskilled VA cabin crew in how to make air travel a more inclusive experience for those with sight loss, using best-in-class bespoke training and resources from Guide Dogs. All the while, delivering masses of coverage and positive reputation building for both brands.