OREO X Chicken Shop

This iconic partnership between OREO and Chicken Shop flipped the script, serving a shockingly good #OREOtwist menu that turned the black and white cookie into burgers, fries, and shakes.

Why?

OREO, traditionally a cookie that resonated with families and younger audiences, wanted to engage an older, gen Z audience. Chicken Shop was famously chosen by Beyonce when she visited London, so had a cult following and we knew the partnership of a world loved cookie with a cultural food chain would catapult OREO into the lives of youngsters everywhere.

The Big Twist Burger, The O Fries, and The Twist & Shake brought a playful spin to Beyoncé’s favourite fried chicken spot, creating a cultural moment for both brands.

We launched with bold, food-pornesque content and an exclusive event that packed the restaurant with OREO touches and VIPs from LadBible to The Times. National taste-test coverage and social buzz built public excitement and repositioned OREO in a fresh cultural space while driving brand visibility. 

Fans were invited to get in on the action with free #OREOtwist meals, sparking organic content from creators like @jon_the_food_don (531.5k) and @faroukjames (255k).

Result

A surge in relevance and reach amongst Gen Z for OREO, delighted fans and amplified love for both brands.